UPM papers on show at World Publishing Expo 2014

Press Release 13.10.2014 12:28 EEST

(UPM, Amsterdam, 13 October 2014) – World Publishing Expo 2014, starting today 13th October in Amsterdam has gathered 8000 decision-makers from 80 countries for the largest international event for news publishers and suppliers. UPM is present at the exhibition and showing its strong commitment to paper and publishing industry.

“We are happy to be back after a few years’ absence and use the opportunity to meet our customers and show our commitment to newspaper publishing and coldset printing. The publishing industry is in the middle of a transformation, but paper still has a vital role in today’s media mix,” says Ken Ehrnrooth, Head of Sales at UPM Paper ENA, Newspaper Publishing.

Your Smart Choice

This year’s main theme ‘UPM paper – Your Smart Choice’ highlights UPM’s commitment to paper and to the publishing industry, and underlines UPM’s continuous development in this field.

“UPM has a profound understanding of the publishing industry and the needs of our customers - and our product range is geared towards meeting these requirements,” says Ehrnrooth. "We take pride in providing consistent quality, reliable deliveries and innovative solutions for our customers. That’s what our customer promise 'UPM paper – Your Smart Choice' is all about.”

In addition, UPM has a strongly driven continuous improvement process, to make sure that its offering will be competitive coupled with strong performance in safety, environment and quality.

A Briter Approach

At the World Publishing Expo 2014 UPM introduces an even more comprehensive range of machine finished grades meeting publishers’ future needs for end uses such as supplements, inserts, flyers, books and catalogues.

UPM Brite 80 C is the latest newcomer to UPM’s product range for coldset web offset printing.

“UPM Brite 80 offers an interesting alternative for publishers and printers who wish to stand out from the competition with improved added value papers,” Ehrnrooth says.

UPM Brite 80 completes the already wide range of UPM’s 100% recycled grades. Thanks to its raw material base, office papers, the grade generates unique brightness gains with minimal environmental impact.

UPM invites you to visit stand 11.415 at the World Publishing Expo on 13-15 October in Amsterdam.


For further information please contact:
Ken Ehrnrooth, Head of Sales, Newspaper Publishing, UPM Paper ENA, tel. +358 2041 50731, email  ken.ehrnrooth@upm.com

For communications support (language versions, illustrations, pictures) please contact:
Terhi Jokinen, Communications Manager, UPM Paper ENA, tel. +358 204 150491, terhi.jokinen@upm.com

Related pictures available.


World Publishing Expo gathers 300 exhibiting companies and 8000 decision-makers from 80 countries. The World Publishing Expo 2014 is the largest international meeting for news publishers and suppliers. To learn more about WPE please visit: www.worldpublishingexpo.com

UPM Paper ENA in brief
UPM Paper ENA (Europe & North America) provides magazine paper, newsprint and fine papers for a wide range of end-uses. The main customers are publishers, retailers, printers, advertisers and distributors.The annual paper production capacity is about 10.2 million tonnes manufactured in 18 modern and efficient paper mills in Germany, Finland, France, the United Kingdom, Austria and the United States. www.upmpaper.com

UPM in brief
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 21,000 people and its annual sales are approximately € 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com