Paper - the gateway to exciting experiences

Archive 19.3.2012 13:33 EET

(UPM, Helsinki, 19 March, 2012) – UPM strongly believes that printed and digital channels complement each other, with paper assuming its natural role within the modern media palette. UPM Paper is bringing together its experts and visionary cooperatives at drupa trade fair in May to showcase exciting examples of combining print and digital channels – providing inspiration and solutions to all those in the media industry.

Print is effective. Need proof?

According to research, print is and remains an extremely powerful advertising medium. So how can you convince advertisers? Participate in UPM’s drupa demo sessions to discover modern ways to engage readers by using print.

Quick Response codes offer real engagement for both brands and readers. By scanning a code with their smart phone readers are able not only to get additional information on their mobile devices, but also able to for instance share contents and make online purchases. For brand owners the ability to collect code data and measure the direct effects of printed channels down to detail demonstrates print marketing effectiveness.

The third dimension

You can find 2D codes across a range of our UPM materials, such as our new Product Catalogue 2012, printed samples and our exhibition invitation. With codes you can pre-register for an appointment on our drupa 2012 stand or check technical specifications of UPM products from our Online Product Catalogue.

Another way to take advantage of the combination of print and digital is to use NFC, (Near Field Communication) tags. At the UPM stand you can test how this works by interacting with our World Design Capital Helsinki posters and stickers. Their tags provide access to the mobile site, 

At info sessions on our stand you can hear more about the various examples where print acts as the gateway to exciting experiences.

Future travel catalogues bring pictures alive

Are you ready to explore the possibilities of the future catalogue? We want to spark your imagination with a futuristic example, where a printed travel catalogue can take you to winter wonderland with the magnificent Aurora Borealis. By browsing through tagged pages of a design brochure you are able to experience a whole new kind of printed product that literally brings the pictures alive. This unique cross-media concept has been created in co-operation with UPM, VTT Technical Research Centre of Finland and Finnish Tourist Board.


UPM sees a bright future for paper as part of the modern media palette. Come and meet us at our stand D60 in hall 6 at drupa and see how paper works as the gateway to exiting experiences.

Stay tuned for UPM drupa news by following us at and

Images available at

For further information and images, please contact:
Terhi Jokinen, Communications Manager, UPM Paper Business Group,, Tel: +358 204 15 0491

Notes for editors:

UPM Paper
UPM has 23 modern and sustainable paper mills in Finland, Germany, the United Kingdom, France, Austria, China and the United States. Many of them are large recycling centres and bioenergy producers, as well as paper manufacturers. UPM Paper employs almost 14,000 people. In 2011, the business group’s net sales amounted to EUR 7.2 billion. To learn more, visit:   UPM – The Biofore Company.

UPM RFID , part of UPM’s Engineered Materials business group, is the world’s number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. On December 2011 UPM reached an agreement with SMARTRAC N.V. whereby UPM will sell its RFID business to SMARTRAC. The deal is expected to be closed during the Q1/2012. Further information is available at

UpCode Ltd. develops solutions based on its Mobile Access & Interaction system (MAI)™. The MAI system includes an intelligent reader for mobile devices with complete cross media functions that interacts with all media and information automatically through the mobile, creating Supermedia. UpCode is developing the system technology (MAI)™, in all its aspects including multi-functionality and different reading and scanning technologies.

In combination with a unique intelligent Admin (active control, business intelligence and content integration) it is possible to implement advanced information systems for various businesses. The reader contains many auto functions which are activated via the use of different types of tags (ex. standard 1d, 2d or NFC).

Complete cross media solutions - mobile - print - screen technology - UpCode Systems and Technology with activities in 60 countries!

VTT - 70 years of technology for business and society
VTT Technical Research Centre of Finland is a leading multitechnological applied research organization in Northern Europe. VTT creates new technology and science-based innovations in co-operation with domestic and foreign partners. VTT’s turnover is EUR 290 million and its personnel totals 3,100.

The Finnish Tourist Board - Visit Finland
The Finnish Tourist Board is an agency under the Ministry of Employment and the Economy responsible for actively promoting Finnish tourism in its capacity as a national expert in the sector. Its primary task is to increase awareness of Finland as a tourist destination The Board works closely with ministries, travel businesses, transport companies and Finnish regions. This cooperation involves research, product development and, above all, marketing of leisure tourism to Finland from abroad. Outside Finland the Finnish Tourist Board is represented in the following key target countries for promoting Finnish tourism: (called VisitFinland) UK, Russia, Germany, France, Spain, Italy, the Netherlands, Sweden, USA, China, Japan and India.