Helsinki, Finland, 2011-05-12 13:12 CEST (GLOBE NEWSWIRE) -- (UPM, Helsinki, 12 May 2011) – UPM is one of WWF Finland's main partners during 2011, United Nation's International Year of Forests. UPM is, for example, involved in Check Your Paper, WWF’s global database of eco-rated paper products for responsible producers, merchants and buyers. The database allows paper buyers to find products with the lowest environmental impact. Several UPM papers are rated in CYP, launched in January 2011 at PaperWorld, Germany.
The new Check Your Paper brochure, printed on one of UPM’s CYP rated paper – UPM DIGI Color laser 220 g/m2– presents the basics of the tool. CYP covers for example sustainable forest management, use of recycled fibre, carbon dioxide emissions, waste management and production’s impact in the water systems. The rating offers valuable information on UPM paper products, enabling an easy search for products and comparison.
UPM and WWF cooperate in several projects both in Finland and internationally. UPM promotes forest certification globally and applies for FSC (Forest Stewardship Council) -certificate for its forests in Finland. At the same time UPM broadens its forest service offering with FSC services to private forest owners. UPM’s forests in Finland are already PEFC certified. UPM is one of the partners of WWF’s New Generation Plantation Project. The joint initiative by WWF and partners, aims to identify, promote and communicate better practices for plantation design and management.
Check Your Paper is an open access, free of charge tool, which is available at http://checkyourpaper.panda.org/.
The CYP brochure is available http://checkyourpaper.panda.org/files/dl/CYP_brochure_web.pdf.
Learn more about UPM’s sustainable forestry and cooperation with WWF at www.upm.com/responsibility
For further information please contact:
Ms Päivi Rissanen, Environmental Director, Paper, UPM, tel.+358 2041 62252
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 22,000 people and it has production plants in 16 countries. In 2010, UPM's sales amounted to EUR 8.9 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com
UPM´s Biofore strategy entails a long term commitment to environmental responsibility through the whole lifecycle of our products and operations. Our key areas in environmental responsibility are sustainable products, climate, water, forest and waste. The company is focusing on the continuous development of its performance, aiming towards achieving long term targets set for 2020. http://www.upm.com/en/responsibility/Pages/default.aspx