(UPM, Helsinki, 14 April 2011 at 15.00) - UPM has collaborated with renowned
international designer Tom Dixon to create a visually exciting book on the
theme of Extremism. Launched at Salone di Mobile in Milan today, the book tells
the story of extremism in design across Tom Dixon's new and existing product
range.
Printed on UPM papers with valued added techniques, the 148 page book uses a
combination of coated and uncoated paper grades from UPM's comprehensive paper
portfolio. Curated by Tom Dixon and written by Tom Dixon's design editor Laura
Houseley, the book introduces Extremism across six image-led chapters.
The partnership involved close involvement between Tom Dixon and UPM to ensure
the right paper grades and grammages were chosen to represent each section of
the book. Strong value-added print techniques were used such as front cover
embossing, cold foil and the use of fluorescent inks - representing the Tom
Dixon design trademark.
“Paper works as the perfect platform to discuss and debate strong themes such
as Craft, Colour, Function, Luminosity, Simplicity and Technology. We're
delighted for the opportunity to use our paper expertise to give the final
touch to this creative process.” comments Kari Ylonen, Director of Marketing
for UPM's Paper Business Group.
For more information please contact:
Mr Kari Ylönen, UPM, Marketing Director, Paper Business Group, Tel. +358 2041
50430
Tom Dixon
Established in 2002, Tom Dixon is a British design and manufacturing company of
lighting and furniture. With a commitment to innovation and a mission to revive
the British furniture industry, the brand is inspired by the UK's unique
heritage. Tom Dixon launches new collections annually with products sold more
than 60 countries. www.tomdixon.net
UPM
UPM leads the integration of bio and forest industries into a new, sustainable
and innovationdriven future. Our products are made of renewable raw materials
and are recyclable. UPM consists of three Business Groups: Energy and pulp,
Paper, and Engineered materials. The Group employs around 22,000 people and it
has production plants in 15 countries. In 2010, UPM's sales amounted to EUR 8.9
billion. UPM's shares are listed on the Helsinki stock exchange. UPM - The
Biofore Company - www.upm.com
