(UPM, Helsinki, 2 December 2010 at 09:00 EET) – UPM has partnered with Monocle – a leading business and cultural affairs magazine – to produce the Monocle Finland Survey.
Printed on three UPM grades, the Monocle Finland Survey covers all aspects of Finnish culture, economy and design. It is part of series of national surveys produced by Monocle which has previously included Lebanon and Sao Paulo in Brazil.
Two of Monocle’s London-based editors, Hugo Macdonald and Tom Morris along with Nordic correspondent, Elna Nykänen Andersson travelled throughout Finland, meeting with the nation’s leading thinkers, politicians, designers and entrepreneurs. They also worked with a host of local writers and photographers.
Tyler Brûlé, Monocle’s editor in chief, believes that the timing of the survey could not be better. "Finland is undergoing regeneration in many fields, with a select group of the country’s finest business people, academics, opinion builders, artists and sportsmen redefining brand Finland. We are excited to be in Finland at such a dynamic time, and are proud that Finland is our first nationwide survey in this part of the world.”
UPM papers were chosen for their high qualities both in terms of reproduction and finishing. UPM Finesse Premium Silk was chosen for the cover, UPM Fine for the text pages and UPM Finesse Matt for a special four-page feature on UPM – The Biofore Company.
"It is extremely pleasing to be able to collaborate with a high profile brand such as Monocle. Their commitment to quality design and print provides a perfect match to UPM's paper offering." says Marketing Director Kari Ylönen from UPM's Paper Business Group.
To find out more visit the Monocle website at: http://www.monocle.com/Finland/
For more information, please contact:
Mr Will Stone, Head of Communications UK & Ireland, UPM, tel. +44 (0) 7841 493447
Ms Emily Smith, PR Manager, Monocle, tel. +44 (0) 20 7725 4388
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production facilities in 15 countries. In 2008, UPM's sales amounted to EUR 9.5 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com
Launched in February 2007, Monocle is a premium media brand with magazine, web and retail divisions. Headquartered in London, Monocle delivers a single, seamless voice in both print and digital form to a discerning, highly educated global audience of men and women. Focusing on global affairs, business, culture and design, our mission is to keep an eye on the world.