UPM and Wallpaper* magazine's Handmade partnership

Archive 2.8.2010 0:00 EEST

(UPM, Helsinki, 2 August 2010 at 09:30) - UPM and leading design bible Wallpaper* magazine have collaborated on an innovative project for the magazine's August issue. Hailed as its most ambitious issue to date, the magazine has been produced with no less than eight UPM paper grades with 21,000 subscriber generated digital covers on UPM Digi Finesse.

The Wallpaper* Handmade issue features unique designs for furniture, fitting, foodstuffs, fashion and much more. From cover to cover, Wallpaper* Handmade is a complete celebration of craftsmanship. Through working closely UPM, the issue also includes an A5 sketchbook documenting how several of the designs evolved. There is even a paper house to cut out and assemble, courtesy of architect Ryuji Nakamura.

UPM's Head of Magazine Publisher Sales for the UK, Dino Vasiliou, said: "Being offered a creative opportunity with such a renowned magazine is extremely exciting for UPM. This has allowed us to see the whole process rather than just paper supply – a unique experience."

He added: "We're delighted with the finished magazine. The feedback we've received already from the market is really encouraging. Working on such a creative and sometimes challenging project has been extremely rewarding."

Wallpaper* Editorial Director Richard Cook summed up the experience: "The whole ethos of this issue is about handmade qualities, buying something that's lasting and has real provenance. It's really important that people feel something when they read Handmade – that what they have is a thing of beauty, of integrity, something worth having, so it's not just information. Part of that is what it's printed on; the paper is part of the DNA."

You can read more about UPM's collaboration with Wallpaper at http://thegriffin.upm-kymmene.com/2_2010/story/11/eng.html

UPM has been working with IPC Media for more than 30 years. IPC media is leading publisher with more than 85 brands reaching an audience of 27 million readers in total.

An extended insider’s guide to Handmade can be found at http://www.wallpaper.com/handmade Special features include time-lapse films detailing the construction of the largest exhibits and picture galleries featuring every single Handmade product – some of which can be bought online. There is also an interactive tour of the exhibition staged during the Salone del Mobile in Milan.

For further information please contact:

UPM, Corporate Communications
Will Stone, head of communications UK & Ireland, tel +44 7841 493447

Victoria Higham, senior press officer, IPC Media, tel: +44 (0)20 3148 5401


UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 23,000 people and it has production facilities in 15 countries. In 2009, UPM's sales amounted to EUR 7.7 billion. UPM's shares are listed on the Helsinki stock exchange.
UPM – The Biofore Company – www.upm.com, www.upmbiofore.com, www.upmforestlife.com

About Wallpaper*
Truly international, consistently intelligent and hugely influential, Wallpaper* is the world’s most important design and style magazine. It has attracted the most sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed unparalleled success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of different brands, both established and undiscovered. With 12 themed issues a year, and a limited-edition cover by a different artist or designer each month, Wallpaper* has evolved from style bible to internationally recognised brand. www.wallpaper.com