(UPM, Helsinki, 30 April 2009) - Delta Air Lines, the world's largest airline, and publisher MSP Communications recently debuted Sky magazine, printed on paper produced by UPM Blandin in Grand Rapids, Minnesota, United States. This dynamic new lifestyle publication re-defines traditional airline magazines with fresh, new content and design. Sky is available onboard, online and at newsstands.
"This business represents the positive partnering relationship of the publisher, the printer, Brown Printing, and the UPM Blandin mill, all of which are based in the state of Minnesota," said mill General Manager Joe Maher.
"The UPM Blandin paper used in Sky qualifies the new magazine as meeting the Forest Stewardship Council (FSC) specifications for chain-of-custody certified paper and printing," added Maher.
For the first time since Delta's merger with Northwest Airlines, Sky will be available to approximately 13 million customers travelling on Delta-and Northwest-operated flights worldwide each month.
Readership is expected to approximately five million—the largest readership among all airline in-flight magazines, and one of the largest magazine readerships among consumer, travel or business magazines, according to MRI, Mediamark Research & Intelligence.
In addition, 15,000 copies of Sky will be available for purchase each month on more than 2,500 newsstands across the country, including Barnes & Noble, Borders and B. Dalton bookstores—a first for the in-flight category domestically.
SKY magazine online at www.deltaskymag.com
For more information, please contact:
Sharon Pond, Communications Manager, UPM, North America, +1 630 850 4990
