UPM to sponsor FIPP 2009 World Magazine Congress

Archive 10.2.2009 0:00 EET

UPM will be the partner sponsor of the FIPP 2009 Congress themed - 'The Magic of Magazines' - which is being held in London 4-6 May 2009. Throughout the three–day Congress, hosted by the Periodicals and Publishers Association (PPA) on behalf of the International Federation of the Periodical Press (FIPP), over 900 CEOs from across the globe will chart the future for the industry and celebrate the ‘magic of magazines’.

The PPA has also joined forces with PrintCity Alliance to showcase world-leading printing techniques at 37th FIPP World Magazine Congress.The highly innovative production techniques used for these printed materials reflect the dynamic and differentiated nature of print, demonstrating the creative potential of paper and print as part of a multi–platform content strategy. UPM is a lead member in the innovative PPA / PrintCity team, providing substrate for the invitation, programme and promotional material.

Terry Parry, UPM’s Head of Technical Sales & Development, said: "The Value Adding Printing features of the printed materials for the Congress are a great example of what can be achieved by the strong competence partnership of PrintCity. It's important for the publishing industry to revitalise the print media by having access to novel designs, materials and techniques that enhance its sensory and visual attributes."

Leading PrintCity Alliance members participating in the PPA / PrintCity partnership, in addition to UPM, are Sun Chemical and manroland. In addition, other project partners providing their knowledge, materials and innovative production capabilities include Hammesfahr, D&S – Alexander Dort, Leonhard Kurz, UpCode and Polestar, printing at its Polestar Wheatons site.

Sarah Tunstall, PPA’s Chief Operating Officer, concludes: “The FIPP World Magazine Congress is a fantastic showcase of some of the newest and most innovative opportunities available to the magazine sector. Print is part of a dynamic future for the magazine industry. The magazine world spans print, digital and face to face; and the creative possibilities of all three combine to make the real magic of magazines.”

About the 37th FIPP World Magazine Congress
The 37th FIPP World Magazine Congress takes place on Tuesday 5 and Wednesday 6 May 2009 at Old Billingsgate, the historic riverside venue in the heart of the City of London. It will be preceded by an Opening Reception at Kensington Palace on the evening of Monday 4 May 2009, sponsored by UPM, and concluded by a Gala Evening at the newly opened Saatchi Gallery in Chelsea, West London, on Wednesday 6 May 2009. The Congress, which also incorporates a 54–stand exhibition, gives sponsors and exhibitors unique access to top–level decision–makers from the global magazine industry. This is the first time since 1989 that the FIPP World Magazine Congress has been held in London. www.fipplondon09.com

About PPA
PPA protects and promotes the interests of publishers and providers of consumer, customer and business media in the UK. PPA has almost 300 publishing companies in its membership, which collectively publish more than 2,500 consumer, customer and business magazines, as well as directories, websites and events. www.ppa.co.uk

About FIPP
FIPP works for the benefit of consumer, customer and business media providers around the world, focusing its activities on freedom of the press, intellectual property, information provision, freedom to advertise, freedom of distribution and environmental protection. Today, FIPP has more than 600 members across 64 countries consisting of 50 national associations, 469 publishing companies and 159 associate companies including subsidiaries. FIPP represents more than 6,000 member magazine titles which include almost all of the world’s leading magazine brands. www.fipp.com

About the PrintCity Alliance
Founded in 1998, the PrintCity Alliance is a strategic alliance that connects together worldwide expertise from independent companies within the graphic arts industry. Representing businesses active in all global markets, members work together in partnerships to optimise complete workflows and production processes – from pre–press to press to post–press – across the packaging, commercial and publishing sectors. PrintCity connects the competence of members to offer added value solutions worldwide, promotes the value of print and packaging and encourages networking within the whole industry to stimulate worldwide co–operation among all partners. www.printcity.de