(UPM, Dörpen, 23 October, 2008) - For the third consecutive year, UPM Finesse has been rated as the leading woodfree coated paper brand among Western European web heat set printers (HSWO) in the Opticom Brand Equity Tracking Survey 2008.
The "Brand Equity Tracking Survey – Woodfree Coated Papers" by Opticom Research International evaluates the printers’ satisfaction with overall product quality and performance of specific brands. UPM Finesse, the woodfree coated paper brand from UPM, was especially recognised for its high quality and therewith re-confirmed its leading position.
UPM also ranked as best supplier among HSWO printers
The European web heat set printers also ranked UPM as the leading supplier of woodfree coated reel papers in the survey and therewith confirmed UPM’s leading position for the fourth time in a row. The Supplier Index evaluates supplier satisfaction by taking into account service and other supplier performance related criteria and loyalty aspects.
In its Brand Equity Tracking surveys, Opticom identifies the value of brands in terms of awareness and satisfaction with respect to perceived quality and loyalty levels. Close to 150 interviews were carried out among HSWO printing houses in Western Europe (Germany, UK, France, Italy, Spain, Belgium and the Netherlands).
For further information please contact
Martina Schürmann, Marketing Manager, UPM, Fine Papers,
Phone: +49 4963 401-1865, firstname.lastname@example.org