(UPM, Dörpen, 15 September 2008) – Two years after its market introduction in Central & Eastern Europe, UPM Finesse has considerably increased its brand awareness in these countries.
In 2008, the paper brand has been rated as one of the most well-known brands for woodfree coated papers among Eastern European sheetfed offset printers, especially in Austria and Hungary. This has been confirmed in the Brand Equity Tracking Survey by Opticom International Research, one of the leading international research companies. According to the study, product quality plays the most important role for SFO printers to decide on a specific brand, and the performance of UPM Finesse has scored much higher compared to last year.
UPM Finesse is being distributed by Europapier in Central & Eastern Europe.
For further information please contact:
Martina Schürmann, Marketing Manager, Graphic & Office Papers
Phone: +49 4963 401-1865; martina.schurmann@upm-kymmene.com
Doris Lübbers, Marketing Communications Manager, UPM, Fine Papers,
Phone: +49 4963 401-1845, doris.lubbers@upm-kymmene.com
Further information on the study are also available at www.opticom.se
