(UPM, Dörpen, 14 August 2008) – UPM launched its new “True Whiteness!” campaign for its UPM Finesse papers at the drupa 2008. The winners of the accompanying lottery have now been drawn.
The “True Whiteness” campaign focuses on the trend colour white and demonstrates the role that the paper plays in the printing of images with a high white content. The subject attracted particular interest among brand owners and creative staff, as their participation in the lottery shows. After termination of the lottery at the end of June, the lucky winners of three iPod nanos and 47 miniature Porsche Cayman models were drawn. The three main winners are:
Liisa Pietilä, Helprint Quebecor, Finland
Lydia Veselska, Moraviapress a.s., Czech Republic
Hans Schläfli, Gerber Druck, Switzerland
UPM congratulates all the winners!
The core element of the campaign is the 24-page brochure “Casa Blanca”, which can be obtained from upm.finesse@upm-kymmene.com.
For more information, please contact:
Anke Böckmann, Brand Manager Graphic Papers, UPM
Tel.: +49 4963 401-1339, anke.bockmann@upm-kymmene.com
Doris Lübbers, Marketing Communications Manager, UPM, Fine Papers,
Tel.: +49 4963 401-1845, doris.lubbers@upm-kymmene.com
