EU Flower certification extended to all UPM fine papers

Archive 26.4.2007 0:00 EEST

(UPM, Dörpen, April, 26, 2007 at 11.30) – UPM has been granted EU Flower certification for the full range of its fine papers. Following the certification of its office papers in October 2006, the company offers its graphic, preprint, mail and digital printing papers with the European Eco-label certification as of Mid-April, 2007.

In addition to the office papers Yes, Future and UPM Office, the graphic papers UPM Finesse and UPM Fine are now authorised to carry the EU Flower, as well as the UPM Preprint papers, the woodfree and MG kraft envelope papers from the UPM Mail range, and the woodfree UPM DIGI papers.

UPM is one of the first paper manufacturers to have been rewarded with the EU Flower for its products. Supported by the European Commission and all Member States and applied to more than 20 product groups from household appliances to textiles, the eco-label offers guidance to consumers and purchasers, who wish to purchase products with superior environmental performance.

To receive the EU Flower, paper producers must meet strict regulations set on emissions to water and air as well as reduce energy consumption. In addition paper producers must meet a wide range of environmental and sustainable requirements. These include using recycled fibres or virgin wood fibres from sustainable managed forests. As part of the EU Flower assessment criteria, manufacturers must demonstrate the origin of all fibres and more than 10 % of fibres must be sourced from certified sustainable managed forests. Producers must also demonstrate a commitment to the increase use of environmentally sound products during manufacture.

For further information please contact:
Ms Doris Lübbers, Marketing Communications Manager, UPM, Marketing Fine Papers, tel. +49 49 63 401-1845,

Notes for editors:
UPM is one of the world’s leading forest products groups. The Group's sales in 2006 were EUR 10 billion, and it has about 28,000 employees. UPM's main products include printing papers, converting materials and wood products. The company has production plants in 15 countries and its main market areas are Europe and North America. UPM's shares are listed on the Helsinki and New York stock exchanges.

The European Eco-label, known as the "EU Flower" is a voluntary scheme designed to encourage businesses to market products that are genuinely a better choice for the environment. The EU Flower sets comprehensive standards for raw material, energy and water consumption, emissions, waste management, share of certified fibre and use of chemicals. Ecological criteria have been adopted for 24 product groups.
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