(UPM, Dörpen, January 24, 2007) – UPM will demonstrate a stronger presence in the office paper high-quality segment at Paperworld 2007. Following major investments at two of its fine paper mills, the company highlights a number of new papers, improved grades as well as the relaunch of its Yes and Future brands.
“Paperworld 2007 is a special highlight for us,” says Ruud van den Berg, Senior Vice President, Sales & Marketing, Fine Papers, stressing the relevance of the trade fair for the company’s strategically important woodfree uncoated business area. “The 100 million euro plus investment in state-of-the-art production technology at our fine paper mills Nordland Papier in Germany and Papeteries de Docelles in France, completed in autumn 2006, puts UPM in an excellent position to provide long-term support for their customers by offering them a versatile range of superior quality office papers. The additions to our portfolio are mainly aimed at meeting the ever-increasing requirements placed by the office paper market on colour, speed and multifunction. We are presenting the outcome of our development work of the past few months at Paperworld.”
Central themes of UPM’s trade fair participation are the office paper ranges UPM Office, Yes and Future, the company’s postal papers UPM Mail and UPM Preprint, as well as the digital printing papers UPM DIGI.
Brilliant colours, high performance in print
Revealed at the show will be three newly developed high-volume multipurpose papers. With their excellent whiteness levels (CIE 168), UPM Office multifunction plus, Future multitech plus and Yes Silver star achieve outstanding colour contrasts. Thanks to their high bulk, stiffness and surface smoothness, they offer an extremely reliable performance during the printing process. The FSC certified papers are available in A4 and A3.
The multipurpose papers UPM Office multifunction, Future multitech and Yes Silver multifunction feature considerably increased performance in multifunctional applications. Their smoother surfaces reproduce much more details from images and graphs and transmit a high-quality touch and feel. The improved CIE whiteness of 164 gives better colour contrasts and better colour reproduction in general. The more even formation contributes to an enhanced visual appearance. All three papers are PEFC certificed and available on the market in A4 and A3 as of Q4 2006.
Following the ongoing trend towards high-performance laser printers, UPM offers an optimised range of colour laser papers. The company has optimised the production formulae for its top-performing colour laser papers UPM Office color laser, Yes Color copy and Future imagetech with the objective of increasing their bulk and achieving a CIE whiteness value of 164. This results in sharper colour contrasts, finer detail reproductions and even better runnability on colour laser printers and copiers using dry toner technology. The papers with their extra-smooth surface are the first choice for printing colour documents that need to be of extra fine quality, such as brochures, invitations or presentations. For the end user, the transparent, re-sealable packaging is practical, protecting the paper optimally when only a few sheets need to be removed at a time for special applications. The papers are available in basis weights ranging from 90 to 270 g/m2 and in A4 and A3 sizes.
Office papers with ecological plus
Eco-labels are excellent guides for consumers who want to make environmentally sustainable choices when purchasing office papers. This is why UPM has expanded its offer of both FSC and PEFC certified office papers. Along with the certified papers from its Yes and Future ranges, five grades from the UPM Office brand range will be available with the FSC or PEFC label during 2007. “This means that we have been granted the right to use the FSC or PEFC labels for more than three quarters of our grades,” says Rita Lembeck, Business Manager, Office Papers, explaining the company’s commitment to increase the share of certified fibre in its production.
UPM is also one of the first paper producers in Europe to have been granted the EU Flower for all of its office papers. Since autumn 2006, all UPM Office, Yes and Future packs carry the EU Flower label as proof of their compliance with strict regulations on raw material, energy and water consumption, emissions, waste management, certified fibre content and use of chemicals.
A completely new way to promote sustainable consumption is UPM’s new offer of 75 g/m² papers. “75 g/m² papers offer the same printing area as papers with higher substances, but require less raw material and energy. They also generate less waste in the office,” says Martina Schürmann, Marketing Manager, Graphic & Office Papers, to explain the reasons behind this product development initiative. Available in 75 g/m² are UPM Office multifunction, Future multitech and Yes Silver multifunction, on request also UPM Office multifunction plus, Future multitech plus and Yes Silver star.
Brand relaunch for Yes and Future
After seven years of market presence in more than 20 European countries, UPM relaunches its office brands Yes and Future in revamped package designs at Paperworld 2007. “We will showcase our latest developments in office papers through a relaunch of our brands,” explains Martina Schürmann, Marketing Manager Graphic & Office Papers at UPM. Key design elements, such as the logo and the colour codes, have remained on the packaging as they have a high recognition value. New details have been added to give the packages a fresh and modern look. The Yes brand design relies on the Yes People and the interplay between solid coloured areas and white elements. The Future design uses the mirror effect in the logo and graphic elements for an enhanced and more dynamic high-tech image.
UPM’s paper novelties can be seen at Paperworld’s Imaging section, Hall 1.1, Stand E 41.
For further information please contact:
Doris Lübbers, Marketing Communications Manager, Phone: +49 4963 401-1845, doris.lubbers@upm-kymmene.com
