(UPM, Dörpen, January 17, 2007) - UPM has launched the new “printing and paper workbooks” series for its UPM Finesse papers, featuring a range of printing, finishing and varnishing techniques on various paper surfaces and substances. In the first part, UPM demonstrates how vibrant automative imagery becomes when printed with MetalFX inks and finished with texture and UV varnishes.
If used creatively, finishing and converting techniques can literally make images come alive. This was amply demonstrated by the “True Life!” campaign run in 2005 with the UPM Finesse range of art papers. UPM now follows up with a brand new tool: the “printing and paper workbooks” series.
“Each printing and paper workbook introduces a different printing or finishing technique, and shows how its special effects work on the five different surfaces of UPM Finesse and two different basis weights,” explains Anke Böckmann, Brand Manager, Graphic Papers, UPM. „By always using the same motif, we can truly compare the effects on different surfaces and basis weights with each other.”
The first issue of the new series compares images printed with MetalFX inks and finished with texture and UV-varnishes to the same motifs printed by standard processes. MetalFX inks can reproduce millions of metallic colours. They were used to reproduce the image of a Jaguar car, and to bring the sparkle of chrome to life. Special varnishing effects generate a genuine tactile experience of the glossy wooden dashboard or the pure indulgence of leather.
The “printing and paper workbooks” can be ordered from upm.finesse@upm-kymmene.com. More case studies will be published in the coming months.
For further information please contact:
Doris Lübbers, Marketing Communications Manager, Phone: +49 4963 401-1845, Mobile: +49 175 725 0661, doris.lubbers@upm-kymmene.com
Notes for editors:
UPM is one of the world’s leading forest products groups. The Group's sales in 2005 were EUR 9.3 billion, and it has about 30,000 employees. UPM's main products include printing papers, converting materials and wood products. The company has production plants in 15 countries and its main market areas are Europe and North America. UPM's shares are listed on the Helsinki and New York stock exchanges. Further information is available on the company's web site at www.upm-kymmene.com
