"Come, see and experience" - this is UPM's motto for its exhibition of office papers at Paperworld 2004 from 31 January to 4 February, with particular focus on new products for the retail trade.
The stand is divided into three core areas devoted to the office paper brand Yes for the private consumer and the SoHo market, to the Future range for the B2B sector and to the company's Walki Wisa brand of photorealistic LFP papers.
At Paperworld UPM will be presenting a series of innovations within the Yes range which clearly reflect its commitment to serving the retail trade. "We have added a number of further products to our range of office and photo papers to meet the needs of users at home and in small or home offices", says Martina Schürmann, who since November 2003 has been leading UPM's marketing for office papers and graphic sheets. "They include for example CD labels, visiting cards and photographic papers in the widely used 10x15 format. This now makes the Yes range unusually broad in scope."
Some of these new products will be presented as special attractions in a show at the fair which will be a joint presentation shared between RTL-Shop, which is Germany's best-known tele-shopping provider, Casio with its Exilim digital cameras and UPM with Yes. "In the show we will be demonstrating how the digital camera, paper and printer work together", says Anja Veenker, Brand Manager at UPM. Visitors will also be able to test the new products at the stand, including the new dedicated design software and the Exilim digital camera from UPM's co-operation partner, Casio.
The Future brand will be presenting a deeper range, particularly in the color laser sector. "Visitors wanting to intensify their experience of the high-tech-oriented world of the Future papers will be very welcome to step into the Future Flight Simulator", says Veenker, drawing attention to a further attraction at the stand.
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