UPM-Kymmene and the Swedish Office Supplier Sense are launching a new promotion for Yes Photo papers as of September.
The intention of that promotion is to support the launch of the new photo pack design in Sweden, explains Anja Veenker Brand Manager for Office Papers at UPM-Kymmene. We presented the new design at Paperworld in January and are now introducing it to the Swedish market.
According to the motto Print and Win Swedish consumers are invited to print their favourite picture on Yes Photo paper, send it in and win a Casio digital camera. Stickers on the photo paper packs inform about the competition and participation cards are displayed in the shops on the display system.
This promotion will be carried out in all 72 department stores of the Swedish retail chain Åhlens as well as in several further retail shops.
We are able to offer this promotion also to other customers, says Anja Veenker.