Did you know that to tackle growing amounts of packaging waste, the EU just banned #YOLO (=you only live once) packaging!
But that's ok because the EU has officially banned "YOLO"
Get ready for EU Packaging and Packaging Waste Regulation and ensure that your materials are recyclable by 2030.
Your packaging can live 5.5+ times
Did you know that fibre-based packaging in Europe gets a second, third, fourth, fifth, and often even more lives? That's right, it's recycled on average 5.5 times!*
In the PPWR, the EU has also defined recycling targets for different packaging materials. For paper and cardboard the target is 85% by 2030. As an industry, we are reaching higher with a target of 90%.
5.5
the number of times the average fibre-based package is recycled in Europe *
83%
of paper and board packaging was recycled in Europe in 2021 **
100%
of our papers are recyclable in existing fibre recycling streams.
Barrier papers designed for recycling
A driver of PPWR is the ambition to make all packaging recyclable by 2030. Take a look at our packaging papers, which are designed to be recycled in existing recycling streams. (as verified according to PTS RH 021/97 cat II).
Read more about the related co-creation cases
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09/20/2024 07:23:59
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4 min
UPM x Michelman: co-creating a new generation of high barrier, heat sealable packaging
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09/09/2024 09:59:00
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3 min
UPM x BOBST x Michelman: A recyclable high barrier packaging solution for foods with long shelf-life
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Story
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08/01/2024 05:25:26
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2 min
UPM x BOBST x Siegwerk: new opportunities for UPM’s packaging papers on standard flexo printing machines
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