Story | 02/21/2023 13:13:04 | 1 min Read time

Packaging solution co-created by UPM Specialty Papers and Fazer is an Uusi Puu – New Wood 2023 competition finalist

A fully fibre-based packaging solution, co-created by UPM Specialty Papers and Fazer, has made it to the next stage of the Uusi Puu - New Wood 2023 competition. The competition invites companies to showcase new wood-based solutions that solve global challenges.

UPM and Fazer have co-created a fibre-based packaging solution which is being piloted for the Fazer Oat Rice Pies “Kaurainen Riisipiirakka”. The packaging solution aims to reduce the use of fossil-based materials and to improve recyclability. The package also safeguards the taste and food safety of the Fazer Oat Rice Pies until their best-before date.

The paper-based packaging is crafted from UPM ConfidioTM barrier paper. Unlike traditional packages, the new Fazer Oat Rice Pie package does not require a separate layer of plastic lamination to protect the product or to achieve heat seal properties. The package is heat sealable on existing flowpack machines.

Winners will be selected in April 2023

The Uusi Puu - New Wood competition, organized for the fifth time, invites companies to showcase new wood-based solutions that solve global challenges. The entries are evaluated based on the following criteria:

  • Ability to respond to global megatrends
  • Social significance
  • Sustainability
  • Innovative use of wood
  • Global market opportunities

The finalists will be interviewed by the jury of the competition. The submissions to the competition will also be showcased on the New Wood social media channels and the public can vote for their favorite on the New Wood website during March. The winners will be announced in April 2023.

Make sure to cast your vote during March! You can vote on the Uusi Puu website (link in Finnish). 

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