UPM’s top-of-the range paper, woodfree coated UPM Finesse, has been chosen by internationally leading publisher Condé Nast for its flagship fashion magazine, newly launched Vogue China.
UPM supplies the paper for Vogue China from two fine paper mills in Europe: the text paper is UPM Finesse gloss in reels from Kymi in Finland, the cover paper is UPM Finesse gloss in sheets from Nordland Papier in Germany.
“The outstanding whiteness of UPM Finesse art papers, their high print gloss and opacity were decisive characteristics for Condé Nast to opt for this paper,” says Bengt Sjöblom, Managing Director of UPM China & Asia Pacific sales and marketing network. “It ensures that Vogue’s top-quality photographs and advertisements from all across the emerging international luxury scene perform at their best. As an internationally renowned fashion bible, Vogue aims to be a really up-market, high-quality magazine.”
UPM Finesse is a range of high-white woodfree coated papers in glossy, premium silk, silk and matt surfaces. For further information please visit UPM Finesse page ... »
UPM China & Asia Pacific Sales and Marketing
UPM, Fine Paper
Manager, Marketing Communications
Press Contact Fine Paper in Europe