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Below you can find the presentation materials and poll results for
The "Magic Triangle" of fibre-based packaging

 
 

The brand challenge

Ciaran Little
VP, Americas & Asia Pacific, Information Division
Smithers

 
 
 

Sustainability benefits and advantages for fibre-based packaging

Petteri Kalela
SVP, UPM Specialty Papers APAC

 
 
 

Co-creation of fibre-based packaging across the value chain: How to meet performance requirements

Derrick Tay, Senior Manager, Sales, UPM Specialty Papers APAC
derrick.tay@upm.com
Eric Ching,
Techincal Sales Manager UPM Specialty Papers APAC
eric.ching@upm.com
Will Killinger,
Sales Manager, UPM Specialty Papers APAC
william.killinger@upm.com

 
 
 

Achieving barriers properties with paper

Mika Uusikartano, Senior Manager Product Portfolio Management, UPM Specialty Papers ENA
mika.uusikartamo@upm.com
Xia Xiaohui,
Head of Business Development, Packaging Papers, UPM Specialty Papers APAC
xia.xiaohui@upm.com

 
 
 

How UPM guarantees food safety? (virtual mill tour)

Jue Wang
Senior Environmental Specialist, UPM Specialty Papers
jue.wang@upm.com

 
 

Contacts:

Derrick Tay

Derrick Tay

Senior Manager Sales UPM Specialty Papers APAC
Eric Ching

Eric Ching

Technical Sales Manager UPM Specialty Papers APAC
Will Killinger

Will Killinger

Sales Manager UPM Specialty Papers APAC
Mika Uusikartano

Mika Uusikartano

Senior Manager, Product Portfolio Management UPM Specialty Papers ENA
Xia Xiaohui

Xia Xiaohui

Head of Business Development, Packaging Papers UPM Specialty Papers APAC
Jue Wang

Jue Wang

Senior Enviromental Specialist UPM Specialty Papers
 

Poll results

1. The majority of our current packaging is

34%
Fibre
62%
Plastic
4%
Other
 

2. By 2030 the majority of our packaging will be

81%
Fibre
13%
Plastic
6%
Other
 

3. For my company, pressure to use sustainable packaging is most heavily coming from

43%
Customers / end users
39%
Industry trends / regulations
12%
Stakeholders / upper management
6%
We do not face any pressure to use sustainable packaging
 

4. If you had to choose what aspect of the ‘magic triangle’ would you prioritize?

47%
Sustainability
24%
Performance
19%
Safety
10%
None, cost is the most important
 

5. Our priority for sustainable packaging is to

31%
Use more materials that are biodegradable
38%
Create packaging that is easy to recycle
31%
Using renewable materials instead of fossil based materials
 

6. Regarding performance, the most important feature for me is

61%
Packaging should provide good barrier performance
8%
The package should have good printability
31%
It should be durable and strong
 

7. Innovation comes from

2%
Our own efforts
2%
Strong supplier base
29%
Co-creation with the entire value network
67%
A combination of these