The “Magic Triangle” of Fiber Based Packaging
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Below you can find the presentation materials and poll results for
The "Magic Triangle" of fibre-based packaging
The brand challenge
Ciaran Little
VP, Americas & Asia Pacific, Information Division
Smithers
Sustainability benefits and advantages for fibre-based packaging
Petteri Kalela
SVP, UPM Specialty Papers APAC
Co-creation of fibre-based packaging across the value chain: How to meet performance requirements
Derrick Tay, Senior Manager, Sales, UPM Specialty Papers APAC
derrick.tay@upm.com
Eric Ching, Techincal Sales Manager UPM Specialty Papers APAC
eric.ching@upm.com
Will Killinger, Sales Manager, UPM Specialty Papers APAC
william.killinger@upm.com
Achieving barriers properties with paper
Mika Uusikartano, Senior Manager Product Portfolio Management, UPM Specialty Papers ENA
mika.uusikartamo@upm.com
Xia Xiaohui, Head of Business Development, Packaging Papers, UPM Specialty Papers APAC
xia.xiaohui@upm.com
How UPM guarantees food safety? (virtual mill tour)
Jue Wang
Senior Environmental Specialist, UPM Specialty Papers
jue.wang@upm.com
Contacts:
Derrick Tay
Senior Manager Sales UPM Specialty Papers APACEric Ching
Technical Sales Manager UPM Specialty Papers APACWill Killinger
Sales Manager UPM Specialty Papers APACMika Uusikartano
Senior Manager, Product Portfolio Management UPM Specialty Papers ENAXia Xiaohui
Head of Business Development, Packaging Papers UPM Specialty Papers APACJue Wang
Senior Enviromental Specialist UPM Specialty PapersPoll results
1. The majority of our current packaging is
34%
Fibre
62%
Plastic
4%
Other
2. By 2030 the majority of our packaging will be
81%
Fibre
13%
Plastic
6%
Other
3. For my company, pressure to use sustainable packaging is most heavily coming from
43%
Customers / end users
39%
Industry trends / regulations
12%
Stakeholders / upper management
6%
We do not face any pressure to use sustainable packaging
4. If you had to choose what aspect of the ‘magic triangle’ would you prioritize?
47%
Sustainability
24%
Performance
19%
Safety
10%
None, cost is the most important
5. Our priority for sustainable packaging is to
31%
Use more materials that are biodegradable
38%
Create packaging that is easy to recycle
31%
Using renewable materials instead of fossil based materials
6. Regarding performance, the most important feature for me is
61%
Packaging should provide good barrier performance
8%
The package should have good printability
31%
It should be durable and strong
7. Innovation comes from
2%
Our own efforts
2%
Strong supplier base
29%
Co-creation with the entire value network
67%
A combination of these
