How co-creation powers your purpose
- A new fibre-based packaging solution co-created by Lantmännen Unibake, UPM Specialty Papers, and Adara that replaces plastic bags as primary packaging for frozen baked goods.
- The new packaging solution uses UPM Asendo™ barrier paper as an inner liner in the corrugated cardboard box. UPM Asendo offers the grease and moisture resistance needed, while ensuring food safety and freshness.
Eliminating plastic bags inside cardboard boxes for frozen bread
Frozen baked goods require packaging that offers light grease and moisture resistance, while maintaining the freshness of the baked goods inside. Until now, plastic bags have been utilized inside cardboard boxes to ensure food safety and quality requirements.
Lantmännen Unibake, one of Europe’s largest bakery groups, is actively searching for more sustainable solutions for packaging and transporting frozen bakery products. Working in partnership with UPM Specialty Papers and Adara, a Finnish manufacturer of corrugated cardboard and corrugated packaging, the companies harnessed the power of co-creation.
The power of co-creation
To minimize the use of fossil-based materials, UPM Specialty Papers, Lantmännen Unibake and Adara joined forces to create a solution where the plastic bags were eliminated by using UPM Asendo barrier paper as an inner liner in the corrugated cardboard box.